About me
Hey – I’m Suelen
I’m a Graphic & UX designer, and creative thinker based in the Chicago area. I’m originally from Brazil, São Paulo. It’s one of the world’s most popular cities. When I moved to the United States in 2006, I began a new journey that led me to new opportunities.
Over the past 11 years, I have gained experience in developing digital design experiences and visual identities for local and international clients in a variety of industries. I’m highly motivated and passionate about fashion, art, design, and technology. My work includes print and digital projects such as branding, websites, presentations decks, animated banners, packaging, catalogs, promotional materials, stationary, sale sheets, brochures, email marketing, and more.
Through my expertise and abilities, I have helped companies design, develop, launch, and grow products and brands in a way that is enjoyable and meaningful to their customers. I believe innovation and creative thinking are essential to align brand, customer experience, and business goals.
During my free time, you can find me biking, kayaking or enjoying the outdoors. I also enjoy travel, cooking, and watching movies.
Services
- UX/UI Design
- Branding Identity
- Motion Graphics
- Design System
- Creative Direction
- Presentation Template
- Document Template
- Social Media Canva Template
Tools & Equipment
Design Process
Exploration
In order to understand the company's business and goals, I will schedule a meeting to define the project scope and timeline. I will also conduct research, create moodboards, and get insights to provide the best solution.Wireframe
During this step, I will provide the wireframes to show the layout and structure. This phase of the project will focus on other things that the client wants to refine, such as user flow, functionality, and so on.Design
After the layout and structure are in place, I will start working on the visual brand. Lastly, I will provide a prototype to check navigation and functionality, so now it's time to make sure the project has fulfilled its requirements.Delivery
In the last step, I will deliver the working files and project deliverables. It should include a plan for both launch timing and communication strategies. Then it's ready to go!Work Experience
2014 – Present
Freelancer Web/Graphic Designer
As a freelance graphic designer, I work with local and international clients from a wide variety of industries.
In order to understand the company’s business and goals, I collaborate directly with stakeholders, CEOs, marketing, and developers. In addition, I manage a variety of print and digital projects such as brand style guides, logos, web banners, websites, landing pages, sale sheets, brochures, stationery, photo retouching, and optimizing graphics for the web.
My goal is to work at a company that will leverage my design expertise to develop products and ideas that will enhance the customer experience. To engage, inspire, and create a meaningful connection with customers, I believe innovation and creative thinking are essential.
2017 – 2020
Creative Marketing Associate
I redesigned the entire company’s brand identity including logos, packaging, business cards, brochures, sales sheets, labels, and other promotional marketing materials. I managed every aspect of the catalog design including concept development, color scheme, and typography.
2013 – 2014
Web Designer
I interacted with back-end developers and marketers to redesign their entire website. I instructed interns and junior teams to create banners, landing pages, newsletters, and websites. In addition, I developed marketing campaigns to identify and qualify leads for customer outreach.
As a result, I established the company’s digital presence and improved the customer experience.
2012-2013
Associate Art Director
My experience working in an agency environment has included photo editing, animated banners, landing pages, coupons, e-blasts, and social media advertisements. I worked with a variety of clients to help them create an engaging experience for their customers.
2010 – 2012
UX Designer
As a UX designer, I created visual concepts for websites, e-commerce, and landing pages, including design systems, interactive components, and prototypes for a variety of startups, academic institutions, pharmacies, and more. In collaboration with development and project management teams, I made the customer experience more usable and enjoyable. I also managed and maintained the company’s website updated through Content Management System (CMS).
Clients
